Attest · by ClearTrust
AdCP lets a buyer agent plan, book, create and watch a campaign in minutes. Every place a person used to say no is now an API call. Attest makes those calls: a governance agent that checks each spend and measures what delivered, and a registry that says who a seller really is. Built on the protocol, kept in step with it.
The suite
Governance · measurement · signals agent
Checks every agentic buy before the money moves (budget, flight, markets, seller authorisation, ClearTrust inventory quality), measures what delivered with its own scan, and offers inventory-quality signals.
sync_plans · check_governance · report_plan_outcome · get_plan_audit_logs · get_signals · activate_signal
Open →Verified directory of AdCP agents
Every listed agent was introspected, its claimed properties checked on both sides (adagents.json and brand.json), run through the AdCP storyboards and scored on ClearTrust traffic. Grades A to F and the Attest seal.
search_agents · get_agent · check_authorization · list_verified
Open →Security scanner for sales agents
Red-teams a sales or buyer agent: prompt injection through product catalogues and briefs, tool poisoning, auth and tenant isolation, SSRF, data exposure. Confirmed findings only, with evidence.
Runs against any MCP or A2A endpoint
What it will do →Synthetic buyer agent
A hostile buyer that exercises a sales agent before real budgets arrive: pricing, catalogue, idempotency, and the injection surface, with a report a publisher can act on.
get_products · create_media_buy · sync_creatives, adversarially
What it will do →Creative review agent
Brand safety, claims and malvertising checks on AI-written creatives between build_creative and sync_creatives.
Sits between build_creative and sync_creatives
What it will do →Booking reconciliation
Brief to booking to delivery to verified impressions to invoice, reconciled per media buy, so agent-era discrepancies surface before the invoice does.
report_plan_outcome · get_media_buy_delivery
What it will do →How it fits
AdCP has no screen. The protocol defines governance, measurement and signals agents; Attest implements them, so a buyer agent calls Attest the same way it calls a seller.
Who it is for
Buying platforms
Product leads at agentic buying platforms, DSPs adding AdCP, agency agent stacks
ReadSellers
Publishers running the Prebid Sales Agent, SSPs hosting sales agents, marketplaces
ReadBrands and agencies
Programmatic leads, brand-safety teams, ad-ops finance
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